CRKT Knives Logo

Gerber Knives logo

Gerber Logo, Before and AfterFounded in 1939, Gerber is a “global supplier of personal outdoor, tactical and industrial gear”. What that means is that they sell the meanest, coolest, machoest knives, axes, parangs, and all other kinds of cutting, prodding, slicing, destroying stuff. In other words it’s the bizarro consumer product of the other Gerber. Also, if you caught the premiere of The Walking Dead — sucks for you if you didn’t — that big bag of machetes and knives they find? Courtesy of Gerber, thank you.Gerber Gerber’s new identity, packaging, and advertising have been designed by Portland, OR-based Mutt Industries.

The previous logo was okay, communicating what you were getting: some kind of blade for the outdoors. The image of the sword in a stone goes back to their 1947 logo. Perhaps a little too REI-ish and the mountain too on top of the typography but, overall, could have been worse. The new logo is a fantastic evolution of the logo. While I wish it weren’t a sword (as it’s not dinner at Medieval Times), the new shield-like icon is stronger and simpler and the custom typography is sharp and tight, creating an even more mean, cool, macho vibe than before. The rest of the applications fall perfectly in line. If I didn’t hate bugs and nature and stuff I would so get me Gerber knives and get out there. But I won’t.

Gerber Gerber Gerber Gerber

Share this article

Related Posts

Gerber Knives Sale
Gerber Knives Sale
Gerber Knives parts
Gerber Knives parts
Gerber Knives Canada
Gerber Knives Canada

Latest Posts
Swords Shop
Swords Shop
— Armed officers descended on the Cameron…
Pistol makers
Pistol makers
Following a thorough operational test…
Small Ninja Sword
Small Ninja Sword
ASHIARO The Ninja were master trackers…
Spyderco Moran Review
Spyderco Moran…
Knives of the Guns and Shooting Online…
Military Collectibles Inc
Military Collectibles…
Here at Lakesidetrader, we are dedicated…
Featured posts
  • Gerber Knives Sale
  • Gerber Knives parts
  • Gerber Knives Canada
  • Gerber Knives website
  • Gerber Knives Australia
  • Gerber Knives Portland Oregon
  • Where to Gerber Knives?
  • Gerber Knives headquarters
  • Gerber Knives, Multi Tool
Copyright © 2022 l All rights reserved.